Two years ago, I joined a teacher's Internet research group, responsible for the analysis of e-commerce. At that time, Ali and JD.com were fighting, and Vipshop was making a fortune in the corner. The discussion on e-commerce has stopped at the battle of logistics mode, B2C and C2C, the rise of rural e-commerce fresh food e-commerce and the ups and downs of overseas shopping . It seems that few people have noticed the power of the combination Buy email list of ODM and the Internet. .
At that time, few outsiders would have thought that in less than half a year, NetEase, which had only set foot in e-commerce soon, would launch a highly controversial e-commerce platform. It has seized a place in the game and made it NetEase's second-largest revenue source after games. NetEase's ODM model has become a brilliant move in the post-e-commerce era.
Three Living Methods for Manufacturers
Before talking about Yanxuan's ODM model, we can first understand the current situation of today's manufacturers.
Generally speaking, there are four main forms of common international manufacturing business - OEM, OBM, ODM and EMS . This article deals with the first three modes. These three modes seem to be inseparable from each other, but in fact they are inextricably linked. Let's look at the definitions of these three modes.
OEM:
OEM (original equipment manufacturing) literally means " original equipment manufacturing ". The customer provides the design and production process, and the manufacturer only needs to do it according to the requirements. It can be regarded as the purest and lowest-level "OEM" - low profit, no intellectual property rights, early Taiwan, a little earlier mainland and today's Southeast Asia have benefited a lot from this model. The OEM model is very cost-intensive , so once the price of manpower or raw materials rises, the manufacturer's income will drop sharply. This is particularly evident in the clothing industry - ten years ago, jeans in Europe and the United States were mostly made in small factories in southern China, but now many of them have become made in Vietnam.