Advertising Continue reading below Google has not explicitly confirmed that taking actions such as listing the author's credentials in a biography or linking to other places they have been mentioned online are factors they look at when the measurement of EAT. However, Google reported that " millions of tiny algorithms " work together to conceptualize EAT and YMYL. It is therefore fair to assume that these signals are part of this review process. Mueller also Banner Design recently confirmed that it's important to look at what SEO pros are saying about EAT, when it comes to improving the performance of medical and health content. 2018, Google has been working with the US Census, World Bank, and other data sources in an open database called Data Commons. Google has Banner Design announced that it is going even further by integrating this data as a “new layer of the Knowledge Graph”. Google will use natural language processing to better understand user intent and to map queries to relevant sources in Data Commons. You can view a list of these datasets here in the linked Open Data Cloud. It's hard to say how this will change Google's search results, but given the vast amount of data available in the Data Commons, it could allow Google to recognize thousands of new entities not currently listed in its Knowledge Graph.
Advertising Continue reading below This is Banner Design especially true for US Census data, which contains information on millions of individuals that Google probably does not currently recognize as entities. 4. How does Google determine if a person or brand is a true expert or authority in their field? This is one of the most frequently asked questions about EAT, which is at the heart of what many SEO professionals ask themselves. Is there a specific threshold to be met to be Banner Design considered a true expert or authority on a given subject? As a reminder, there is no EAT score or YMYL score, which was specifically confirmed by Google last year. But reviewing recent Google patents can help us understand how Google might work to measure a given entity's level of expertise. Banner Design
The patent that comes closest to answering this question Banner Design is the Website Representation Vectors patent. This, above all, was dropped around the time Google rolled out the now infamous Core Update on August 1, 2018 (informally called “Medic”). Advertising Continue reading below The patent tells us that Google is able to categorize websites into various Banner Design categories of expertise, such as expert, learner, and layman, and to rank pages based on the authority of content found on those pages. The patent claims Google can use “any suitable method” to generate these classifications, which is pretty open-ended. But it also provides some examples of how Google can do this, such as: Analyze text or images on the site. View other website content (i.e. links).