Being a marketer comes with many challenges, but one of the toughest is reporting and proving your success to superiors. You are often faced with questions such as "Well, how is Competitor X?" or "How do these numbers compare to industry standards?"
While it's unfortunately illegal to hack into your competitors' cell phone number list marketing reports, there are several tools and resources available that provide data for your specific vertical. Whether you're a retail, hospitality, tech, or nonprofit marketer, these resources will help you understand how you stack up against your competitors without breaking any laws. Check out the 6 free industry resources below for the marketing benchmarking statistics you use to prove (or disprove) your success.
WordStream Google Ads Industry Benchmarks
Google Ads (formerly Google AdWords) can sometimes feel like a guessing game. You're Investing All That Money In Search Network Ads, But Are You Paying Too Much For The Clicks? What is a good click-through rate (CTR)? WordStream data genius Mark Irvine has put together a list of Google AdWords references for 20 different industries, which should help you answer the questions above and more.
So whether you want to know the average CTR, cost per click (CPC), conversion rate (CVR) or cost per action (CPA) of your industry, these benchmarks allow marketers in all of these industries to really understand how they compare to salary. - a game world of Google Ads. (Also check out our Facebook advertising references!)
MailChimp Email Marketing Benchmarks
For those of you who haven't heard of MailChimp, email marketing is what they do. They also email 15 million users every month! MailChimp has used their huge library of email data to share email referrals for various industries, and they assure us that their data is pure. “We only tracked campaigns that reached at least 1,000 subscribers, but these stats aren't taken from a survey of giant corporations with million-dollar marketing budgets and email marketing teams. dedicated emails,” MailChimp explains. “Our clients range from one-person startups to Fortune 500 companies, so the full spectrum is represented in this data.