To retain an existing customer e-marketers send promotional offers, corporate e-newsletters and reminder service. To acquire a new client you maintain a database of opt-in mailing lists. The email can prove to be most effective tool if used properly. Your email signature may help to promote your business website.
It is quickest, safest and above all cost effective email list to distribute and spread your advertising message to millions of users (consumers and business opportunities seekers). The subscribers have option to subscribe to targeted advertising categories, and they receive emails just for those categories. There is also quick and easy option available to unsubscribe whenever users need. This is direct marketing tools to target your audience with an impressive message that will lead to results.
Design aspect of email marketing has been of utmost interest for me, this eliminates the expense of graphic design, printing. Email distribution may be in plain text or HTML formats. Spam kills email as direct marketing vehicle - Yes or No? Remember few points before starting email marketing. Send emails to only those prospects clients who have opted-in to receive it. Send email only to those prospects and clients who have "opted-in" to receive it. Under no circumstances should you "SPAM" potential clients. Do not forget to offer the opt-out option for recipients willing to unsubscribe.